Blog: And talking of youth and the media…

Catherine Sleep | 30 January 2004

Heard of an organisation called Tremor? It’s a division of Procter & Gamble that taps kids to help spread the word about their brands. Exploitation, manipulation? Or simply harnessing a powerful word-of-mouth network that already operates?

There’s something a little chilling about it – and what happens when the kids decide to spread the word that they don’t like a particular product?

Forbes on Tremor


BLOG

UK regulator shines light on Amazon's Deliveroo investment

Amazon's move to invest in UK food-delivery business Deliveroo caught the eye when it was announced in May – but it’s also attracted the attention of the country’s competition regulator....

BLOG

Amazon tries again in UK food delivery

Perhaps today's most eye-catching corporate food story here in the UK is Amazon's decision to invest in food-delivery business Deliveroo....



Forgot your password?