Blog: And talking of youth and the media…

Catherine Sleep | 30 January 2004

Heard of an organisation called Tremor? It’s a division of Procter & Gamble that taps kids to help spread the word about their brands. Exploitation, manipulation? Or simply harnessing a powerful word-of-mouth network that already operates?

There’s something a little chilling about it – and what happens when the kids decide to spread the word that they don’t like a particular product?

Forbes on Tremor


BLOG

Nature's Path quits US organic trade body in "protest"

The Organic Trade Association, which represents the organic industry in the US, has seen a high-profile member quit the organisation, taking a swipe at the body's stance on policy issues....

BLOG

Early skirmishes in the Ketchup War

In the 1970s a squabble between the UK and Iceland over fishing rights in the North Atlantic earned the somewhat hyperbolic name of the Cod War....

BLOG

Brexit could be worse for dairy than Russia ban, EU and UK producers warn

Russia's embargo on a swathe of foodstuffs from the EU in 2014 - a ban that lasts to this day - hammered the bloc's dairy industry. But producers on both sides of the English Channel have warned the i...

BLOG

Plenty of hot air as UK politicians grill Asda, Sainsbury's over merger

UK Parliamentary select committees at their best are meant to bring light rather than generate heat but this wasn't a select committee at its best....



Forgot your password?