Blog: And talking of youth and the media…

Catherine Sleep | 30 January 2004

Heard of an organisation called Tremor? It’s a division of Procter & Gamble that taps kids to help spread the word about their brands. Exploitation, manipulation? Or simply harnessing a powerful word-of-mouth network that already operates?

There’s something a little chilling about it – and what happens when the kids decide to spread the word that they don’t like a particular product?

Forbes on Tremor


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