Blog: Are loyalty cards worth it?

Catherine Sleep | 21 July 2003

It sounds good - loyalty cards entitle us to freebies or cash simply for shopping at our local superstore. Of course, retailers get something in return: a heap of information about us we might prefer them not to know. That's before they get started on the new tags that track shoppers and what they buy. Retailers among's audience will already know all about this, but I suspect the average shopper is blissfully unaware. Take a look at this Guardian article to find out what consumers were told this weekend.

Loyalty cards


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