Blog: Are you a veggie or a fruitie?

Catherine Sleep | 17 November 2004

Quirky new research seems to indicate that people generally fall into one of two camps when it comes to preferring fruit or veg, and that these two distinct groups also display different social habits. Although I eat fruit regularly I’d say I’m more enthusiastic about veg, so let’s see how I fit into the pattern.

According to the study, vegetable lovers favour spicy foods (yup), drink wine with their meals (double yup, given the chance) and will cook elaborate dishes when entertaining friends (somewhat yup). Fruitheads, in contrast, entertain fewer guests in a less adventurous fashion, and more often choose dessert.

So which are you, a veghead or a fruitnut?

The lead researcher, Professor Brian Wansink of the University of Illinois, said that capturing this basic piece of information about individual consumers would help when it came to recommending ways they improve their diet and better tailor the healthy eating message to those who need to hear it loudest.

Vegetable lovers versus fruit fans


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