Blog: ASDA sympathetic to couples struggling to conceive

Catherine Sleep | 3 September 2003

UK supermarket group ASDA says it will give paid leave to employees undergoing fertility treatment. Male and female staff will both benefit, with women being granted up to five days to cover hospital visits and recovery, and men benefiting from one and half days to offer their partners support.

The idea derives from a monthly staff brainstorm. It’s good to see a major employer taking the difficulties encountered by infertile couples seriously and offering support in this way. It won’t cost Asda that much – let’s face it, most employees would probably call in sick if they weren’t given the time off anyway – and it will help contribute to a workforce that feels its concerns are recognised by senior management. Will Wal-Mart follow its UK subsidiary’s lead?

Independent article


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