Blog: Dean BestBan on egg TV ad was right

Dean Best | 20 June 2007

The ban of a return for a TV commercial promoting the consumption of eggs has caused something of a furore here in the UK today (20 June).

A debate has raged in the country’s newspapers and on its airwaves over whether the ban on the 1950s ad was correct in following today’s nutritional guidelines – or whether it smacked of a petty following of the rules.

The just-food office has advocates on both sides of the debate but your correspondent believes the flak directed at the watchdog is misguided.

Times have moved on since the 1950s – and rightly so. Today, we know more about the importance of a balanced and varied diet; to allow an ad that promoted eating an egg a day to return to UK screens would serve to undermine the work that has gone on to convince consumers to eat more healthily.

Bemoaning the watchdog’s decision is a nostalgic trap UK consumers should not fall into.


Sainsbury's pulls the price lever

Sainsbury's, the UK's second-largest grocer, has set out plans for lower prices on a range of products, a move announced amid signs of pressure on its market share....


Intermarche broke rules with Nutella promo, French watchdog says

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on se...


Big Food in investor spotlight this week at CAGNY

The senior management of a number of the major food manufacturers operating in the US will be in Florida this week for a key date on investor calendars....

Forgot your password?