Blog: Dean BestBelgium boring? Not for Carrefour

Dean Best | 6 April 2010

Rightly or wrongly, Belgium has a reputation for not being the most exciting place on the planet.

Carrefour, for one, would be forgiven for arguing the point.

The world's second-largest retailer has faced challenges in Belgium for years and, in recent months, its problems have grown as, under the leadership of CEO Lars Olofsson, the company has attempted to revamp its business in the country.

However, that revamp - including store closures and job losses - have attracted the anger of unions and, as we discuss today, played into the hands of rivals Colruyt and Delhaize.

With Carrefour watering down its plans and still facing an unhappy union, and with its rivals gaining market share, where does the French giant go from here?


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