Blog: Katy AskewBetter together: research claims strength of Made in Britain brand

Katy Askew | 2 October 2014

Research claimed exporters would see benefit of emphasising Britishness of products, compared to pushing national origin

Research claimed exporters would see benefit of emphasising Britishness of products, compared to pushing national origin

New research from Barclays has found that the UK really is "better together" - at least if you are in the food or drink export biz.

According to the corporate banking arm of the UK bank, British exporters can "unlock a premium" of GBP2.1bn (US$3.39bn) by branding their products "Made in Britain" as opposed to made in England, Scotland or Wales.

Barclays also highlighted the potential that Brand Britain has in emerging markets. "The label Made in Britain triggers a willingness to pay of up to 7% more among customers in new and emerging markets than for products without a declared country of origin," the researchers note.

Perhaps with some products - such as Scotch whisky - it is beneficial to highlight national roots. But generally speaking, it would seem UK manufacturers would do well to leverage brand Britain in their search for growth.

BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?