Blog: 
Better together: research claims strength of Made in Britain brand
Better together: research claims strength of Made in Britain brandKaty Askew | 2 October 2014
 |
Research claimed exporters would see benefit of emphasising Britishness of products, compared to pushing national origin |
New research from Barclays has found that the UK really is "better together" - at least if you are in the food or drink export biz.
According to the corporate banking arm of the UK bank, British exporters can "unlock a premium" of GBP2.1bn (US$3.39bn) by branding their products "Made in Britain" as opposed to made in England, Scotland or Wales.
Barclays also highlighted the potential that Brand Britain has in emerging markets. "The label Made in Britain triggers a willingness to pay of up to 7% more among customers in new and emerging markets than for products without a declared country of origin," the researchers note.
Perhaps with some products - such as Scotch whisky - it is beneficial to highlight national roots. But generally speaking, it would seem UK manufacturers would do well to leverage brand Britain in their search for growth.
Sectors: Baby food, Bakery, Canned food, Cereal, Chilled foods, Commodities & ingredients, Condiments, dressings & sauces, Confectionery, Dairy, Dried foods, Emerging markets, Fresh produce, Frozen, Health & wellness, Ice cream, Meat & poultry, Natural & organic, NPD & innovation, Seafood, Snacks, World foods
BLOG
Do you get just-food's newsletters? You need to do something
If you receive just-food's newsletters, we have a message....
BLOG
UK consumers to cut back on fruit and veg - and point to Brexit, study says
Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....
BLOG
Cyber attack - another wake-up call for business
A month after an international cyber attack hit entities including the UK's National Health Service and Spanish telecoms giant Telefonica, another has caused havoc around the world, affecting business...
BLOG
A bad fortnight for self-regulation
Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...
Most Popular
Insights
- What's the next chapter for yogurt in the US?
- Where do Trump and corporate America go from here?
- Over-supplied US dairy must adapt - column
- Opinion: Marketeers, fret not when markets go dark
- Kellogg H1: five things to learn
News
- Hormel Foods pays US$425m for meat firm Fontanini
- FrieslandCampina reveals structural change
- New consortium linked to Unilever spreads bid
- Brexit - UK proposes "no hard border" with Ireland
- UK publishes post-Brexit customs proposals
Market research
- Global Bread Flour Market 2017-2021
- Chocolate, Cocoa and Sugar Confectionery Markets in Americas to 2021 - Market Size, Development, and Forecasts
- Fast Food in China
- Opportunities in the Global Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies
- Baked Goods in Western Europe
Get full access
