Blog: Katy AskewBetter together: research claims strength of Made in Britain brand

Katy Askew | 2 October 2014

Research claimed exporters would see benefit of emphasising Britishness of products, compared to pushing national origin

Research claimed exporters would see benefit of emphasising Britishness of products, compared to pushing national origin

New research from Barclays has found that the UK really is "better together" - at least if you are in the food or drink export biz.

According to the corporate banking arm of the UK bank, British exporters can "unlock a premium" of GBP2.1bn (US$3.39bn) by branding their products "Made in Britain" as opposed to made in England, Scotland or Wales.

Barclays also highlighted the potential that Brand Britain has in emerging markets. "The label Made in Britain triggers a willingness to pay of up to 7% more among customers in new and emerging markets than for products without a declared country of origin," the researchers note.

Perhaps with some products - such as Scotch whisky - it is beneficial to highlight national roots. But generally speaking, it would seem UK manufacturers would do well to leverage brand Britain in their search for growth.

BLOG

What does Gen Z want from brands? IRI presents its view

Industry watchers IRI has published the findings of two studies in the US they claim can give an insight into the shopping patterns of those aged 21 and under - Gen Z....

BLOG

The identity of the buyer of Tyson's Kettle business emerges

In February, we reported Tyson Foods had sold its Kettle business, one of a series of non-protein disposals at the US meat giant. But the company would not disclose the buyer. This week, the new owner...

BLOG

Leading French grocers eye buying "alliance" - and suppliers aren't happy

Buying partnerships between France's food retailers have been a feature of the country's grocery landscape for a number of years but this week came news of a potentially significant new tie-up - and s...

BLOG

just-food off for Easter

A point of admin: just-food is closed tomorrow (Good Friday) and on Easter Monday. It promises to be a wet public holiday here in the UK but we'll likely console ourselves in chocolate....



Forgot your password?