Blog: Blogging powerful

Catherine Sleep | 21 February 2006

I’ve always thought of this blog as a little bit of food fluff to help readers through the hard news and analysis that dominates most of the site. Yet it may be more influential than we presume.

A while back one of the team mentioned in the blog the general confusion over cereals, adding that in his local branch of Wal-Mart’s Asda supermarket there was a breakfast cereal aisle with a big sign over part of it saying ‘wheat’. And under it there were hundreds of boxes of cornflakes.

I was speaking to him recently and he told me that within a week of the blog being published, the sign had been corrected. Way to go!

The blog in question


BLOG

Plenty of hot air as UK politicians grill Asda, Sainsbury's over merger

UK Parliamentary select committees at their best are meant to bring light rather than generate heat but this wasn't a select committee at its best....

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Asda and Sainsbury's - deal or no deal?

The proposed merger between Asda and Sainsbury's - two of the UK's 'big four' supermarkets - is, as expected, getting people hot under the collar....

BLOG

Carrefour, Google team up as France's online grocery shake-up continues

France's largest food retailers have made a number of moves in recent quarters to try to tap into the growth of the country's online grocery market - and this week another notable venture has been ann...



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