Blog: Katy AskewBoulder expands in foodservice with Pizza Hut tie-up

Katy Askew | 14 January 2015

Boulder Brands is expanding its Udi's brand in the foodservice channel through a tie-up that will bring two varieties of gluten-free pizza to Pizza Hut outlets throughout the US.

Pizza Hut gluten-free pizza will be co-branded with Udi's and will be available in cheese and pepperoni.

The move reflects continued demand growth for gluten-free products as greater numbers of consumers in the US are diagnosed with Coeliac disease or adopt a gluten-free diet for perceived health and wellness benefits. It unlocks a significant opportunity for Boulder to grow sales in the foodservice channel, valued at US$641.43bn in 2013 according to Technomic.

The deal also demonstrates the value branded packaged food manufacturers can bring to the foodservice channel. As the brand leader in the gluten-free segment in the US, Udi's brand capital should serve to reassure consumers of the quality of Pizza Hut's gluten-free offering.

Boulder will certainly hope so. It is going through a challenging spell; in October, the company reported a third-quarter loss after impairment charges on its Smart Balance division.

The group's gluten-free arm has performed well and more foodservice deals could be in the offing. BB&T Capital Markets analyst Andrew Wolf said today Boulder had flagged in August it would launch into two national restaurant chains and was in talks with more.

Sectors: Free-from

Companies: Boulder Brands


Intermarche broke rules with Nutella promo, French watchdog says

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on se...


Big Food in investor spotlight this week at CAGNY

The senior management of a number of the major food manufacturers operating in the US will be in Florida this week for a key date on investor calendars....


Another UK meat supplier under microscope

Sunday saw another product recall involving another UK meat supplier announced by the country's food standards watchdog....

Forgot your password?