Blog: Brand New You

Catherine Sleep | 23 December 2004

US food company General Mills is launching a new weight management programme aimed at helping customers to lose weight while maintaining a balanced diet.

The good thing about it is that it encourages people to lose weight gradually – at a rate of one pound per week. The other promising aspect is that it is based on a successful employee health programme, so it’s been tried and tested by at least 500 General Mills staff members. (The not so great thing is that it has a cheesy name - Brand New You - but never mind, one can’t have it all.)

In my head I can already see the winning smiles of newly slim General Mills employees featuring in TV commercials, the before and after photos and the heart-warming stories of how weight loss changed their lives. Cynicism aside, using employees to market products and services is a good idea as slimmers are likely to be inspired by ‘real life’ stories.

General Mills says its diet plans will recommend its own products as well as some it does not make. It will be interesting to see the mix; if every meal is centred primarily on General Mills products, people will soon get sceptical.

General Mills launches weight management programme


BLOG

Plenty of hot air as UK politicians grill Asda, Sainsbury's over merger

UK Parliamentary select committees at their best are meant to bring light rather than generate heat but this wasn't a select committee at its best....

BLOG

Asda and Sainsbury's - deal or no deal?

The proposed merger between Asda and Sainsbury's - two of the UK's 'big four' supermarkets - is, as expected, getting people hot under the collar....

BLOG

Carrefour, Google team up as France's online grocery shake-up continues

France's largest food retailers have made a number of moves in recent quarters to try to tap into the growth of the country's online grocery market - and this week another notable venture has been ann...



Forgot your password?