Blog: Dean BestBritain's most paranoid discounter?

Dean Best | 23 October 2008

As the battle for cost-conscious UK consumers intensifies, Tesco has been quick to proclaim itself the country's “biggest discounter”.

But it seems its bullishness belies an apparent anxiety about the march of the traditional discounters in the UK.

"Tesco is getting really twitchy about anything new that Aldi puts on its shelves," a German own-label manufacturer confided in just-food at the SIAL food exhibition in Paris. "They have only to spot something new in an Aldi store and, if it's in my sector, they're on the phone to me the same day."

It must be one of the few times when price point comes ahead of margin.

Peter Crosskey


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