Blog: Dean BestBrits are the junk-food junkies

Dean Best | 2 January 2008

Welcome back to you all after what was, I hope, a relaxing Christmas. One or two of you (should that be us?!) may have over-done it a tad over the festive period and will be writing a list of resolutions in a bid to undo the excesses.

In a bid to spur us on, a study emerged today (2 January) that claims the UK is the country most “addicted” to fast food.

A survey of 9,000 people from 13 countries found the US closely followed the UK in its love for fast food. The study also found people acted in a conflicting manner when it came to managing their weight.

"People are inherently contradictory and nowhere is it more obvious than on such a sensitive and important issue as their weight," said Synovate global head of media Steve Garton.

The publication of the study – and, perhaps, the blow to British self-esteem – comes at a crucial time in the obesity debate in the UK.

New regulations on food advertising kicked into action yesterday with “junk food” banned from TV for programmes watched by the under-16s.

With the UK’s love for fast food now apparently usurping that across the Atlantic, those who argued for the regulations will be feeling vindicated.

Others will argue, however, that the guidelines that went live yesterday don’t go far enough.


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