Blog: Building a better ketchup

Catherine Sleep | 2 November 2004

Once upon a time the only mustard that most Americans knew was French’s. This is no longer true. And now somebody wants to take on Heinz in the ketchup market.

This story looks at the challenges and opportunities that exist in the tomato sauce market, while also treating readers to a whimsical, lyrical exposé on the development of new products and consumer tastes. I enjoyed it greatly, maybe you will too.

The ketchup conundrum


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