Blog: Dean BestCadbury adds mint to UK Bubbly range

Dean Best | 26 September 2012

Just a quick update on Monday's blog, which detailed Cadbury's plans to launch its next Bubbly flavour for the UK market on Google+.

The confectioner yesterday (25 September) announced the new flavour was mint, adding to a range including Cadbury Dairy Milk Bubbly Mini and the flagship Bubbly product launched earlier this year.

The Bubbly line has drawn comparisons with Nestle's Aero bar but Cadbury believes its product and the new mint flavour stands up against its rival.

"I don't want to diss the competition's products but ours is a better tasting product," Noel Woollard, a member of Kraft Foods' global product development team, told just-food yesterday at the company's global centre for excellence for chocolate, which is located at Bournville, south of Birmingham, where Cadbury was founded.

At Bournville yesterday, Cadbury outlined its innovation strategy for chocolate, coverage of which will be on just-food in the coming days.


BLOG

Upfield Foods, home to ex-Unilever spreads assets, makes notable appointment

UK food-industry veteran David Salkeld is to take a senior position at Upfield Foods, the newly-instituted business that is home to Unilever's former spreads assets....

BLOG

Nature's Path quits US organic trade body in "protest"

The Organic Trade Association, which represents the organic industry in the US, has seen a high-profile member quit the organisation, taking a swipe at the body's stance on policy issues....

BLOG

Early skirmishes in the Ketchup War

In the 1970s a squabble between the UK and Iceland over fishing rights in the North Atlantic earned the somewhat hyperbolic name of the Cod War....

BLOG

Brexit could be worse for dairy than Russia ban, EU and UK producers warn

Russia's embargo on a swathe of foodstuffs from the EU in 2014 - a ban that lasts to this day - hammered the bloc's dairy industry. But producers on both sides of the English Channel have warned the i...



Forgot your password?