Blog: Cadbury mess

Catherine Sleep | 6 February 2007

I’ve mentioned before that we receive some funny parcels through the letterbox. As in, funny ‘peculiar’, not necessarily funny ‘ha ha’. Although some fall squarely into both camps, for example today’s missive from Cadbury, makers of the much-loved Creme Egg.

The company was telling us about a link up with YouTube, where viewers are encouraged to make videos of themselves with gooey eggs. To tell us about it, Cadbury sent us a press release with a Creme Egg (thanks guys), but sadly they neglected to send it in a stiffened envelope. The result was a press release covered in smashed Creme egg.

Maybe this was the gag, but it smells like gone-off chocolate and was frankly pretty unappealing. Irony or incompetence? It’s anyone’s guess. See the resulting mess below.

Gooplay


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