Blog: Can veal be rehabilitated?

Catherine Sleep | 31 August 2006

Veal is often boycotted by the animal welfare-conscious because of its negative image of young calves in dimly lit crowded pens. It’s not uncommon for lifelong carnivores who otherwise happily chew away at beef to pronounce that they ‘draw the line at veal’. A new campaign is aiming to change all this by calling for high welfare veal to be more widely available, and some of the most prominent advocates of ‘good food’ are putting their names to it.

Chefs including Barny Haughton and Hugh Fearnley-Whittingstall are backing the launch of the Good Veal Guide, which includes information about veal as well as recipes. Driving the campaign is Helen Browning, doyenne of the UK organic movement and pioneer farmer based at Eastbrook Farm.

Crucial to their argument is idea that consumers can play a key role in reversing what can be an uncertain future for many calves. While female calves can aspire to a role in the dairy herd, their male counterparts are often destined for the live export trade, which probably has even more negative connotations than eating veal.

As Basil Fawlty said: "Do have the veal - it's vealy good."

Happy cows turning the image of veal around

Good Veal Guide


BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?