Blog: Petah MarianCare for an aphrodisiac breakfast cereal?

Petah Marian | 15 March 2011

Attending IFE yesterday (14 March), I came across one of the more unusual product launches with Alara Wholefoods' Maca's Secrets - which the manufacturer describes as the "first-ever aphrodisiac breakfast cereal".

According to Alara Wholefoods owner Alex Smith, the product uses Maca, a Peruvian root that can heighten the libido.

He said that the product contains about 3g of Maca per serve, and "is not like Viagra", but has an affect over the long term. Adding that it also "balances the hormones" and is "good for PMT".

Smith said the manufacturer "packed it for the first time last week" and has already had orders from Finland. Maca's Secret will be available through natural food wholesalers from May and Smith added that he is currently presenting the product to the UK multiples.

 


BLOG

General Mills trials new way of buying Haagen-Dazs

On Friday (7 September), ice-cream lovers in part of central London were able to order Häagen-Dazs on their phones - and have it delivered directly to them, wherever they were....

BLOG

just-food closed on Monday 27 August

As I type, grey skies cover south-east London, with drizzle hitting the windows - but the forecast is set fairer for tomorrow when the country has its final public holiday before Christmas Day....



Forgot your password?