Blog: Petah MarianCare for an aphrodisiac breakfast cereal?

Petah Marian | 15 March 2011

Attending IFE yesterday (14 March), I came across one of the more unusual product launches with Alara Wholefoods' Maca's Secrets - which the manufacturer describes as the "first-ever aphrodisiac breakfast cereal".

According to Alara Wholefoods owner Alex Smith, the product uses Maca, a Peruvian root that can heighten the libido.

He said that the product contains about 3g of Maca per serve, and "is not like Viagra", but has an affect over the long term. Adding that it also "balances the hormones" and is "good for PMT".

Smith said the manufacturer "packed it for the first time last week" and has already had orders from Finland. Maca's Secret will be available through natural food wholesalers from May and Smith added that he is currently presenting the product to the UK multiples.

 


BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

just-food homepage



Forgot your password?