Blog: Dean BestCarrefour, Google team up as France's online grocery shake-up continues

Dean Best | 12 June 2018

France's largest food retailers have made a number of moves in recent quarters to try to tap into the growth of the country's online grocery market - and this week another notable venture has been announced.

Carrefour yesterday (11 June) set out a deal with Google that will see the retail giant and the tech behemoth work together in various ways in the French market.

By early 2019, consumers in France will be able to shop for groceries on the Google Home smart speaker, via the Google Assistant on their mobile phone, or on the web through the new Google shopping destination in France. Items can be delivered to their homes or available for pick up in-store.

"This alliance makes Carrefour the first partner of Google on grocery e-commerce in Europe," Carrefour CEO Alexandre Bompard said. "It allows us to accelerate our digital evolution and get a head start in deploying the omni-channel approach we want to offer our customers."

Sébastien Missoffe, the managing director of Google's French arm, said the country's consumers are "saddled with disconnected experiences" when they shop online and, through the deal with Carrefour, the US company wants "to deliver simple, frictionless and deeply relevant experiences for shoppers".

He added: "Customers want assistive, simple and personalised experiences that help them make decisions on what to buy, assist with easily building baskets across surfaces, and provide a seamless checkout."

Sectors: Multichannel, Retailers

Companies: Carrefour


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