Blog: Dean BestChange4Life - the UK government's New Year's resolution

Dean Best | 2 January 2009

As we usher in the New Year, most of us give at least a moment's thought to how we can live more healthily in the year ahead.

However, let's face it, those good intentions are more often that not just a knee-jerk reaction after over-doing the New Year celebrations. Vague notions of eating more healthily or going to the gym barely outlast January.

Or maybe that's just me.

Tomorrow (3 January), however, sees the UK government officially launch its own New Year's resolution – a bid to get the nation healthy.

The Change4Life programme, which well see food manufacturers and retailers join forces with government and broadcasters, aims to promote a healthier lifestyle amid fears over rising obesity.

According to the UK's Department of Health, without action, by 2050 some 90% of today's children will be overweight and at risk from serious disease. Experts have estimated that obesity could cost the NHS some GBP50bn (US$72.58bn) by 2050.

This weekend will see the first advertisements for the Change4Life campaign. The TV ads have been created by Aardman Animations, the company behind Morph and Wallace and Gromit. (You can see stills from the creation of the ads – including plasticine figures dancing and doing sit-ups – here).

The Change4Life programme has also been featured on YouTube, with three short videos detailing the scheme and examples of what's happening in communities to try to get children to eat more healthily.

The involvement of food manufacturers in tackling public health issues is always a point of contention but Change4Life is an opportunity for industry to show just how serious it is about tackling what UK Health Secretary Alan Johnson describes as “the biggest health challenge” in the country.


BLOG

US food agency hints at direction of travel with "policy roadmap"

It's light on specific details but a new "strategic policy roadmap" for 2018 from the US Food and Drug Administration should give manufacturers a sense of where the agency could be looking to act this...

BLOG

Vegan tourist tales

I sampled some of the products launched in the UK in the New Year, aimed at those seeking to eat more healthily or cut down on their meat consumption....

BLOG

"We're evolving" - flagship US lobby group insists change coming as more members quit

Hershey and Cargill are the latest US-based food majors to have decided to leave The Grocery Manufacturers Association - and the lobby group says it is looking to change to meet the "disruption" in th...



Forgot your password?