Blog: Chavs and mingers

Catherine Sleep | 22 August 2006

Wal-Mart’s UK subsidiary Asda has applied to register the word chav as a trademark for its confectionery. The slang term appears on the chain’s Whatever sweets, along with other colloquial phrases such as bothered and the ever-charming minger. Nice, eh?

For readers not conversant with modern Britspeak, allow me to interpret: chav is difficult to pin down exactly but loosely refers to young people who hang around shopping centres and wear baseball caps, trainers, branded shirts and thick gold chains.

Meanwhile, a minger is a derivation of the adjective minging and is used to describe a person as less than physically attractive. To put them into context, both terms are offensive unless delivered with an extremely bright twinkle in the eye, and maybe even then.

Got that? Pleased to be of service.

Asda aims to go 'chavtastic' for confectionery range


BLOG

General Mills trials new way of buying Haagen-Dazs

On Friday (7 September), ice-cream lovers in part of central London were able to order Häagen-Dazs on their phones - and have it delivered directly to them, wherever they were....

BLOG

just-food closed on Monday 27 August

As I type, grey skies cover south-east London, with drizzle hitting the windows - but the forecast is set fairer for tomorrow when the country has its final public holiday before Christmas Day....

BLOG

If Kraft Heinz passed on Pinnacle, it should do so with Campbell

It's almost 18 months since Unilever rebuffed Kraft Heinz and, ever since, the rumour mill has spun over where the US manufacturer could look next. It's been reported today (2 August) the ketchup make...



Forgot your password?