Blog: Chavs and mingers

Catherine Sleep | 22 August 2006

Wal-Mart’s UK subsidiary Asda has applied to register the word chav as a trademark for its confectionery. The slang term appears on the chain’s Whatever sweets, along with other colloquial phrases such as bothered and the ever-charming minger. Nice, eh?

For readers not conversant with modern Britspeak, allow me to interpret: chav is difficult to pin down exactly but loosely refers to young people who hang around shopping centres and wear baseball caps, trainers, branded shirts and thick gold chains.

Meanwhile, a minger is a derivation of the adjective minging and is used to describe a person as less than physically attractive. To put them into context, both terms are offensive unless delivered with an extremely bright twinkle in the eye, and maybe even then.

Got that? Pleased to be of service.

Asda aims to go 'chavtastic' for confectionery range


BLOG

Vegan tourist tales

I sampled some of the products launched in the UK in the New Year, aimed at those seeking to eat more healthily or cut down on their meat consumption....

BLOG

"We're evolving" - flagship US lobby group insists change coming as more members quit

Hershey and Cargill are the latest US-based food majors to have decided to leave The Grocery Manufacturers Association - and the lobby group says it is looking to change to meet the "disruption" in th...

BLOG

Season's greetings from just-food

Seasonal greetings from our deputy editor and details of our operating schedule....

just-food homepage



Forgot your password?