Blog: Dean BestCheeto's "giant" cheese balls - an April Fool's ruse?

Dean Best | 31 March 2009

Cheese balls the size of golf balls – “the perfect expression of the brand's playful personality”.

This is the message from Frito-Lay, the PepsiCo subsidiary launching Cheeto Giants nationwide from tomorrow, 1 April – yes, April Fool’s Day.

While reading the press release’s irreverent tone and glancing at the calendar earlier this morning, the cynics amongst us in the just-food office thought that, just maybe, the launch may indeed be a joke.

"The Cheetos brand believes people who lighten up and play more live happier lives," said Ann Mukherjee, group vice president, marketing, Frito-Lay North America.

Too cheesy to be true, surely? It continues….

"When we came to the idea of creating giant-sized Cheetos snacks, we knew we had a winner just because of the sheer silliness of the concept…”

Enough said.

Well, Frito-Lay’s response to our doubts on the product’s true authenticity came back swiftly.

“It is a real product”, was the short answer.

Well, the jury is still out in the just-food office. We’re not that easily fooled by a bag of giant cheese balls.

Or are we….?!


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