Blog: Dean BestCheeto's "giant" cheese balls - an April Fool's ruse?

Dean Best | 31 March 2009

Cheese balls the size of golf balls – “the perfect expression of the brand's playful personality”.

This is the message from Frito-Lay, the PepsiCo subsidiary launching Cheeto Giants nationwide from tomorrow, 1 April – yes, April Fool’s Day.

While reading the press release’s irreverent tone and glancing at the calendar earlier this morning, the cynics amongst us in the just-food office thought that, just maybe, the launch may indeed be a joke.

"The Cheetos brand believes people who lighten up and play more live happier lives," said Ann Mukherjee, group vice president, marketing, Frito-Lay North America.

Too cheesy to be true, surely? It continues….

"When we came to the idea of creating giant-sized Cheetos snacks, we knew we had a winner just because of the sheer silliness of the concept…”

Enough said.

Well, Frito-Lay’s response to our doubts on the product’s true authenticity came back swiftly.

“It is a real product”, was the short answer.

Well, the jury is still out in the just-food office. We’re not that easily fooled by a bag of giant cheese balls.

Or are we….?!


Intermarche broke rules with Nutella promo, French watchdog says

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on se...


Big Food in investor spotlight this week at CAGNY

The senior management of a number of the major food manufacturers operating in the US will be in Florida this week for a key date on investor calendars....


Another UK meat supplier under microscope

Sunday saw another product recall involving another UK meat supplier announced by the country's food standards watchdog....

Forgot your password?