Blog: Dean BestComfort eating

Dean Best | 18 February 2009

As recession in the UK batters consumer sentiment, it seems that many shoppers are seeking comfort in their childhood favourites.

Posting impressive fourth-quarter sales gains of 7.2% yesterday (17 February), Asda – the UK’s second-largest supermarket – said that nostalgia shopping had boosted sales.

Unlike its rivals, who have seen consumers “trading down” to private label, Asda said branded food sales jumped 10%, outpacing own label growth of 8%.

The strongest branded gains came from traditional UK favourite Fray Bentos, up 41%. Other “old favourites” that witnessed impressive growth included Bisto gravy and Bird’s custard, both up 20%.

This news is sure to bring a little cheer to heavily indebted Premier Foods, who owns all three iconic British brands.

Asda isn’t the only UK retailer looking to cash in on the wave of nostalgia apparently sweeping the nation.

Upmarket rival Marks and Spencer has expanded its RTE lunch line-up with the addition of a 75 pence strawberry jam sandwich.

M&S is hoping that the jam sammy, part of its new 'Simply . . .’ range, will entice shoppers seeking low-priced comfort food.

And on that note, I’m off to have some fish fingers followed by Angel Delight while I wait out the recession.

Katy Humphries, Deputy Editor


BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

just-food homepage



Forgot your password?