Blog: Dean BestConsumers, well, they're barbelling of course

Dean Best | 29 August 2008

Ever struggle to really define just how consumers are behaving? Ever look at consumer data and find it hard to draw water-tight conclusions about what is driving their spending?

Well, fear not – because we (well, Rabobank) have a new word for you that will help explain just why consumers are acting the way they are in this current economic climate.

Consumers, dear reader, are barbelling.

A quick consultation of the Oxford English Dictionary proved fruitless but, according to the researchers at Rabobank, the word describes just how consumers are behaving right now.

"This means consumers are gravitating toward one extreme or the other, whether it's a healthy lifestyle, convenience, price or something else,” Rabobank food and agribusiness research and advisory vice president Stephen Rannekleiv explains.

Something to impress the folks in marketing with, at least.


BLOG

US food agency hints at direction of travel with "policy roadmap"

It's light on specific details but a new "strategic policy roadmap" for 2018 from the US Food and Drug Administration should give manufacturers a sense of where the agency could be looking to act this...

BLOG

Vegan tourist tales

I sampled some of the products launched in the UK in the New Year, aimed at those seeking to eat more healthily or cut down on their meat consumption....

BLOG

"We're evolving" - flagship US lobby group insists change coming as more members quit

Hershey and Cargill are the latest US-based food majors to have decided to leave The Grocery Manufacturers Association - and the lobby group says it is looking to change to meet the "disruption" in th...



Forgot your password?