Blog: Crunch time for PepsiCo in "all-natural" crisp lawsuit

Michelle Russell | 6 February 2012

A New York man is the latest to file a lawsuit against soft drinks and snacks giant PepsiCo in the US.

Chris Shake is suing the firm over the "all-natural" claims on Frito Lay's Tostitos and SunChips crisps. The plaintiff says the snacks actually contain corn and oils made from genetically modified plants, according to Reuters.

Shake said he shelled out an additional $0.10 per ounce of crisps to buy the allegedly "all-natural" products, instead of a product such as Doritos, which makes no such claim, the publication noted.

This isn't the first time PepsiCo has been sued over its Frito-Lay products. A similar lawsuit was filed in California last month by Julie Gengo, alleging that Frito-Lay's snack products were "fraudulently labelled".

Both lawsuits are seeking to recover the amount of money allegedly paid by consumers in search of an "all natural" product, with the New York lawsuit estimating that the amount of total damages will exceed $5m.

However, according to the Center for Food Safety, there is no comprehensive, formal definition of the term "natural" when it is used on food labels, with the exception of some meat products regulated by the US Department of Agriculture.

This may not sit well with PepsiCo, who last year announced plans to make 50% of its snacks line from "all-natural" ingredients. To support the reformulation, Frito-Lay launched what it claimed was its largest marketing campaign in the history of the company.

On the lawsuit, a spokesperson for Frito-Lay told just-food: "Frito-Lay's first priority is making great snacks with high quality ingredients that people enjoy. We stand behind the quality and integrity of all of our products, and we are confident that our products and labeling comply with all regulatory requirements."


BLOG

Do you get just-food's newsletters? You need to do something

If you receive just-food's newsletters, we have a message....

BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

BLOG

Cyber attack - another wake-up call for business

A month after an international cyber attack hit entities including the UK's National Health Service and Spanish telecoms giant Telefonica, another has caused havoc around the world, affecting business...

BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

just-food homepage



Forgot your password?