Blog: Damaged reputation

Catherine Sleep | 20 June 2005

The British Potato Council, which represents around 4,000 growers and processors, is calling for "couch potato" to be removed from the dictionary because it believes the phrase is having a negative effect on the vegetable's reputation.

Instead, the council wants people to use the phrase "couch slouch" for a person who spends their leisure time idly on the sofa, usually watching TV.

"We are trying to get rid of the image that potatoes are bad for you," the council's head of marketing, Kathryn Race, told the BBC.

"Of course it is not the Oxford English Dictionary's fault but we want to use another term than 'couch potato' because potatoes are inherently healthy."

Couch slouch


BLOG

Asda and Sainsbury's - deal or no deal?

The proposed merger between Asda and Sainsbury's - two of the UK's 'big four' supermarkets - is, as expected, getting people hot under the collar....

BLOG

Carrefour, Google team up as France's online grocery shake-up continues

France's largest food retailers have made a number of moves in recent quarters to try to tap into the growth of the country's online grocery market - and this week another notable venture has been ann...



Forgot your password?