Blog: Darling Spuds

Catherine Sleep | 14 February 2007

Happy Valentine’s Day, one and all. What do you mean, "commercialised twaddle", you old misery? Even if you don't rate it as an important date in the romantic calendar, surely a reminder to do something nice for your partner is A Good Thing.

If you really don’t buy flowers or chocolates on Valentine’s Day, how about some posh crisps? Just launched today, Darling Spuds are the sophisticated sister of Salty Dog and come in four subtle flavours. The idea is that the flavours do not overwhelm the potato itself, which can be a problem with lots of crisps.

We tend to view spuds as a commodity product, and this product aims to reinstate them as a quality ingredient worthy of some individual attention, not just a carrier of more exciting ingredients. Nice one. Good enough for Valentine's Day if you ask me.

Darling Spuds


BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?