Blog: Do I care how old they are?

Catherine Sleep | 20 May 2005

Today I’ve learned that Jeffrey P Berger, new executive vice president of Heinz is 55 years old. I’ve also found out that the new chief operating officer of UK ice cream maker Richmond Foods, Ibrahim Najafi, is 47, while new non-executive director Brian Buchan is 52.

Why are they telling me this? (The first question any journalist should ask.) I wouldn’t single out Heinz and Richmond for criticism, because almost everybody does it, but is the world really so riddled with ageism that the most important thing about somebody, to be set straight after their name in an announcement to the financial markets, is how old they are? Maybe I'm just getting sensitive in my old age.

                                                                                                  Chris Lyddon (42)
                                                                                   News Editor, just-food.com

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