Blog: Dean BestDon't tell me to 'chillax'

Dean Best | 11 August 2009

Now, I'd hate to be called a Luddite but, just sometimes, it would be better if things were just left alone.

Take the mangling of the English language. Whoever created the word 'chillax' should, frankly, be strung up. And don't get me started on 'staycation'.

Brits have had breaks at the seaside before - we don't need a new word to describe it.

Today's (11 August) unnecessary use of the word 'staycation' comes from Cornish pasty maker West Cornwall Pasty Co., who claims to be "preparing for the nation's staycation" (shudder) with a range of lollipops and sticks of rock for kids.

Not sure what would stick in my throat more - the use of that word - or chomping on sticks of rock. Was it just me who hated those as a kid?

Showing a bit more invention, the pasty peddler has come up with a ‘Kid’s Pirate Booty Box’, which includes a pasty, a bag of crisps and a bottle of Robinsons Fruit Shoot.

(For those of you out there about to yelp that pasties are not exactly the healthiest food to give to kids, the company has an answer: the pack also includes an 'activity pack' including a pirates eye-patch and hat and a treasure map).

Chief executive Richard Nieto says: “With so many of us watching our pockets and choosing to stay in the UK this summer, there is the added pressure of entertaining and treating the kids whilst we make the most of the holiday period.

“We’re certain these new products are going to appeal to kids and adults alike, in particular the Kid’s Pirate Booty Box which represents ideal value for money, priced at only GBP3.75.”

Sounds great. Not sure of the use of the word 'booty', mind.


BLOG

Brexit customs "could cost UK traders GBP4bn a year"

As the rain hammers on our windows this afternoon (11 September), a report in the UK offers companies doing international business some gloomy reading - post-Brexit customs could cost the country's tr...

BLOG

Do you get just-food's newsletters? You need to do something

If you receive just-food's newsletters, we have a message....

BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

BLOG

Cyber attack - another wake-up call for business

A month after an international cyber attack hit entities including the UK's National Health Service and Spanish telecoms giant Telefonica, another has caused havoc around the world, affecting business...

just-food homepage



Forgot your password?