Blog: Dreams can come true

Catherine Sleep | 7 March 2007

A contestant on the product launch programme Dragon’s Den has not only received financial backing for his family recipe; it’s been picked up by Sainsbury’s. Of course it may have helped that singer Levi Roots already had a modest public profile before entering the Den, having been nominated for best reggae singer at the 1998 Mobo awards.

Roots’ Reggae Reggae sauce is already on sale in 600 Sainsbury’s stores, just weeks after he persuaded two entrepreneurs to give him £50,000 in exchange for a 40% stake in his business. Well, that’s a step-up from a stand at the Notting Hill Carnival, isn’t it?

You jammin? We certainly are.


BLOG

Amazon tries again in UK food delivery

Perhaps today's most eye-catching corporate food story here in the UK is Amazon's decision to invest in food-delivery business Deliveroo....

BLOG

The heat is on at Hobnobs HQ

Andy Coyne visits snacks giant Pladis and hears about issues relating to football and sunny weather and learns of an admirable new initiative aimed at promoting positive mental health....



Forgot your password?