Blog: Dreams can come true

Catherine Sleep | 7 March 2007

A contestant on the product launch programme Dragon’s Den has not only received financial backing for his family recipe; it’s been picked up by Sainsbury’s. Of course it may have helped that singer Levi Roots already had a modest public profile before entering the Den, having been nominated for best reggae singer at the 1998 Mobo awards.

Roots’ Reggae Reggae sauce is already on sale in 600 Sainsbury’s stores, just weeks after he persuaded two entrepreneurs to give him £50,000 in exchange for a 40% stake in his business. Well, that’s a step-up from a stand at the Notting Hill Carnival, isn’t it?

You jammin? We certainly are.


BLOG

Brexit customs "could cost UK traders GBP4bn a year"

As the rain hammers on our windows this afternoon (11 September), a report in the UK offers companies doing international business some gloomy reading - post-Brexit customs could cost the country's tr...

BLOG

Do you get just-food's newsletters? You need to do something

If you receive just-food's newsletters, we have a message....

BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

just-food homepage



Forgot your password?