Blog: Eat your way to political engagement

Catherine Sleep | 4 July 2006

Liberty Cookies, a small bakery in California (where else?), has launched a new patriotic symbol – a ‘stars and stripes forever’ magnet. It is intended to represent ‘America’s belief in the infinite strength of our Democratic ideals’. Ho hum.

CEO John Rose said he believed the design “displays our trust in God to protect us when we stand up for our inalienable rights”. Funny, standing up for themselves was never something I thought Americans had a problem with. He seems to be trying to reclaim the flag from those who would only use it to represent war, although he also says he supports the troops. It’s a somewhat confused message and I think he’d be better off sticking with the cookies (which one can, of course, also purchase on eBay).

Liberty Cookies


BLOG

Ethical Trading Initiative's suspension of Fyffes rumbles on

Fyffes' suspension from The Ethical Trading Initiative, sparked over disquiet about conditions for the produce giant's workers in Honduras, continues after the UK-based organisation said the fruit and...

BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

just-food homepage



Forgot your password?