Blog: Egg on Kraft’s face

Catherine Sleep | 12 January 2005

Contrary to advertising on a specific website like just-food.com, some online advertising leaves you open to exposure in places you wouldn’t expect, or want. This happened to Kraft Foods, whose executives were horrified to find out that ads for its products were appearing on a white supremacist website.

This happened because the website in question included a free search engine feature from Google. The latter company rapidly switched off the use of its technology on the white supremacy website after Kraft objected, but the experience must have left a sour taste in Kraft’s mouth.

Nasty association


BLOG

Ethical Trading Initiative's suspension of Fyffes rumbles on

Fyffes' suspension from The Ethical Trading Initiative, sparked over disquiet about conditions for the produce giant's workers in Honduras, continues after the UK-based organisation said the fruit and...

BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

just-food homepage



Forgot your password?