Blog: Fabulous Cadbury billboard

Catherine Sleep | 6 September 2006

Yes, a good news story about Cadbury Schweppes. I’ve just seen a picture of this fabulous billboard advertisement the company has been using in Canada. Instead of a flat paper billboard they’ve used a 3D mock-up of a massive bar of Dairy Milk, with little real-looking people climbing all over it tearing off the foil. It makes you want to get stuck in too.

Ingenious. Eye-catching. And doubtless incredibly expensive. So what with the costs of the ‘little salmonella problem’ I guess we won’t be seeing any in the UK for a bit.

 Photo by James@mannequindisplay.com

Lots more great photos here


BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

just-food homepage



Forgot your password?