Blog: Flaky cereal
Catherine Sleep | 13 July 2006
It is a truth universally acknowledged, that the etiquette surrounding the bottom of a cereal packet is highly contentious. At what point do you abandon the increasingly powdery dregs, and move on to the next packet? This varies from product to product, but more importantly, from one individual to another.
Personally, I’m not a breakfast person. I labour through it as I know it’s the right way to ‘set myself up for the day’, but it’s a chore rather than a pleasure. So my tolerance is really quite feeble of the broken flakes and dust at the lower reaches of each packet of my everyday cereal of choice (which shall remain nameless but is one of the less exciting offerings from a Well Known US-based Cereal Manufacturer). The bottom, say, eighth, of the packet regularly ends up in the rubbish bin.
When this came to the attention of my then-boyfriend, it precipitated a storm of recrimination; such was the degree to which it offended his sense of parsimony. I believe to this day that it set our courtship back several months, and it was only when I promised to try harder that things moved on and rings were exchanged.
My attitude may have improved, but I don’t believe this aspect of the cereal business has. Isn’t there something manufacturers can do to make the flakes more robust? A change of recipe (although only in a nice healthy way with no nasty additives, naturally)? How about better packaging or gentler distribution methods? There must be something!
BLOG
UK regulator shines light on Amazon's Deliveroo investment
Amazon's move to invest in UK food-delivery business Deliveroo caught the eye when it was announced in May – but it’s also attracted the attention of the country’s competition regulator....
BLOG
Amazon tries again in UK food delivery
Perhaps today's most eye-catching corporate food story here in the UK is Amazon's decision to invest in food-delivery business Deliveroo....
Most Popular
Insights
- Plant-based meat's Asia optimism
- Hatching new ideas – incubators, accelerators
- Covid sweetens China interest in functional candy
- Nurturing China's growing interest in cheese
- How Covid has shaped Brazil frozen-food market
News
- UK reveals latest figures for food exports to EU
- Kerry's talks over asset sale suspended
- Conagra sees structural shift to eating at home
- Germany changes rules on advertising food to kids
- Granarolo eyes M&A targets at home and abroad
Market research
- China In-depth PESTLE Insights
- Arla Foods amba - Strategy, SWOT and Corporate Finance Report
- Meal Kits (Prepared Meals) Market in South Korea - Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact)
- Ice Cream in the Netherlands
- Mars Inc - Strategic SWOT Analysis Review