Blog: Flash mob culture arrives in New Zealand

Catherine Sleep | 2 September 2003

Flash mobbing is a strange phenomenon, and yesterday it arrived in New Zealand. Some 200 people suddenly appeared in a Burger King in Auckland and started… mooing like cows.

Mobbing has swept the US and Europe. The time and place of a given rendezvous is organised via the Internet; participants appear at the appointed time, carry out a planned act and just as quickly disperse.

Yesterday the flash mobbers were told to moo like cows before bursting into applause and leaving. Silly? Yes. Pointless? Definitely. Harmless? Not quite – seeing the influx of customers, BK staff had quickly started preparing lots of extra food. But when nobody ordered, it had to be discarded. Small price to pay for the kudos of having been “flash mobbed”? Um, guess so...

NZ media report


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