Blog: Flash mob culture arrives in New Zealand

Catherine Sleep | 2 September 2003

Flash mobbing is a strange phenomenon, and yesterday it arrived in New Zealand. Some 200 people suddenly appeared in a Burger King in Auckland and started… mooing like cows.

Mobbing has swept the US and Europe. The time and place of a given rendezvous is organised via the Internet; participants appear at the appointed time, carry out a planned act and just as quickly disperse.

Yesterday the flash mobbers were told to moo like cows before bursting into applause and leaving. Silly? Yes. Pointless? Definitely. Harmless? Not quite – seeing the influx of customers, BK staff had quickly started preparing lots of extra food. But when nobody ordered, it had to be discarded. Small price to pay for the kudos of having been “flash mobbed”? Um, guess so...

NZ media report


BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

just-food homepage



Forgot your password?