Blog:
Food brands have yet to fully exploit the rise of online grocery
Dean Best | 23 September 2015
![]() |
Food manufacturers face growing e-commerce market |
Online selling still represents a huge opportunity for food manufacturers to develop a better understanding of their shoppers and to reach them directly, according to a new report set to be published next month.
The report, How Brands Can Win in Online Grocery, written by Professor David Hughes, Emeritus Professor of Food Marketing at Imperial College London, and Miguel Flavián, states searchability - the ease of which their products can be found in e-commerce grocery stores - is a decisive factor in the successful online merchandising of packaged food.
The authors also argue manufacturers, frustrated with the constraining limitations of the traditional supermarket grocery model, are now turning to the web build direct relationships with consumers, offer new products and services and drive sales.
Writing in the report, author Miguel Flavián said: "Online, consumers search for the best choice and price, and the fastest service; and companies which provide these successfully will be rewarded by their customers.
"We have a generation of consumers who have learned how to be savvy online shoppers, but hot on their heels is another generation that considers online shopping to be the norm."
The importance of consumer reviews, direct selling, and mobile shopping, including the use mobiles by consumers when in store, are also examined.
The report will be available on just-food in mid-October. However, people who take out an annual subscription to just-food before 30 September, at a 35% discount on standard pricing, will receive a free copy of the full report well in advance of its publication. To take advantage of this offer click here.
Sectors: Baby food, Bakery, Canned food, Cereal, Chilled foods, Condiments, dressings & sauces, Confectionery, Dairy, Dried foods, Free-from, Fresh produce, Frozen, Ice cream, Meat, poultry & eggs, Multichannel, Natural & organic, NPD & innovation, Retailers, Seafood, Snacks, World foods
BLOG
UK regulator shines light on Amazon's Deliveroo investment
Amazon's move to invest in UK food-delivery business Deliveroo caught the eye when it was announced in May – but it’s also attracted the attention of the country’s competition regulator....
BLOG
Amazon tries again in UK food delivery
Perhaps today's most eye-catching corporate food story here in the UK is Amazon's decision to invest in food-delivery business Deliveroo....
Most Popular
Insights
- Covid sweetens China interest in functional candy
- How Covid has shaped Brazil frozen-food market
- Covid-19 has closed digital age gap
- How to avoid FDI turning into a nightmare
- Swiss dairy group Emmi talks sustainability goals
News
- UK reveals latest figures for food exports to EU
- Kerry's talks over asset sale suspended
- Vicky Foods in international expansion move
- US snacks maker Hippeas installs new CEO
- Granarolo eyes M&A targets at home and abroad
Market research
- China In-depth PESTLE Insights
- Arla Foods amba - Strategy, SWOT and Corporate Finance Report
- Meal Kits (Prepared Meals) Market in South Korea - Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact)
- Ice Cream in the Netherlands
- Processed Snacks (Savory Snacks) Market in Egypt - Outlook to 2023: Market Size, Growth and Forecast Analytics