Blog: Dean BestFood companies hungry for Suarez spotlight

Dean Best | 25 June 2014

Brand owners from Mars Inc to Mondelez International were very quick off the mark yesterday after Uruguay footballer Luis Suarez allegedly bit an Italian opponent at the World Cup in Brazil, taking to Twitter to grab a chunk of the spotlight for themselves.

Cheeky marketeers at brands including Snickers and Trident speedily posted Tweets in the aftermath of the incident as the social network buzzed over whether Suarez - who has previous - had bit an opponent again.

Snickers gave us this effort:

While Trident opted instead for a new tagline (of sorts):

Anheuser-Busch InBev's Budweiser brand, the World Cup's "official beer", chimed in with:

In the UK, restaurant chain Nando's was one of the first to spot the marketing opportunity:

While, in Suarez's native Uruguay, where his bad-boy reputation has been sent up in other ad campaigns, McDonald's suggested the footballer visit one of its restaurants:

If, however, Suarez, Uruguay's talisman, is thrown out of the tournament (as many argue he should be), one wonders whether McDonald's local management will be choking on the gherkins as that will surely spell the end of the nation's chances in Brazil.




Intermarche broke rules with Nutella promo, French watchdog says

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on se...


Big Food in investor spotlight this week at CAGNY

The senior management of a number of the major food manufacturers operating in the US will be in Florida this week for a key date on investor calendars....


Another UK meat supplier under microscope

Sunday saw another product recall involving another UK meat supplier announced by the country's food standards watchdog....

Forgot your password?