Blog: Dean BestFood crisis? Pah, Asda are selling 2p sausages!

Dean Best | 4 June 2008

With riots over food shortages breaking out in countries from Haiti to Egypt and the outlook for global food production bleak, you’d be forgiven for thinking the world is facing something of a food crisis.

You’d be right, of course, but don’t worry about all that doom and gloom emanating from the UN Food Summit in Rome – because those kind folk at Asda are selling sausages for 2p!

Yes, while more people around the world are going hungry, those kind folks at Asda are selling cut-price bangers!

Alas, not everyone will be popping into their nearest Asda to stock up on cheap sausages.

“Good old Asda, always concerned for its customers, hardly a thought for its profits,” grumbles Bob Farrand, national director of the Guild of Fine Food.

“Will supermarkets ever look beyond the next set of trading figures and consider even the medium term impact of their quest for cheap food? Now that world grain shortages are forcing up pork prices and pig farmers are dying on their feet, what does Asda do? Launch a 2p sausage.”

For its part, Asda reckons it is merely helping cash-strapped UK families. “We thought the idea of a 2p sausage would be welcome news in the aisles,” insists Asda sausage buyer Jenny Liggat.

“Families are feeling the impact of the credit crunch in their pockets.”


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