Blog: Hannah AbdullaFood firms capitalise on upcoming World Cup to drive sales

Hannah Abdulla | 2 June 2014

Food manufacturers are capitalising on the impending World Cup and looking at ways of maximising their product sales.

Birds Eye has launched a Big Snack campaign to push some of its main food range as snack-friendly options.

The GBP1.2m TV campaign tempts fans to try a fish finger sandwich as well as other products such as chicken chargrills, crispy chicken grills and quarter pounders.

The campaign will also be run through the major multiples and MD Andy Weston-Webb explained that it was seen as an opportunity to drive penetration in the dish finger category in particular.

The campaign kicks of on 2 June in the UK.

Sectors: Frozen

BLOG

Seeing the palm oil for the trees

Ocado has set up an ‘aisle’ on its website displaying products that do not contain palm oil, in response, the UK online grocer says, to growing interest from consumers in the ingredient....

BLOG

just-food closes for Christmas

Today (21 December) is our last day of reporting before Christmas. We re-open on Wednesday 2 January. Thanks for all your support this year....



Forgot your password?