Blog: 
Food firms capitalise on upcoming World Cup to drive sales
Food firms capitalise on upcoming World Cup to drive salesHannah Abdulla | 2 June 2014
Food manufacturers are capitalising on the impending World Cup and looking at ways of maximising their product sales.
Birds Eye has launched a Big Snack campaign to push some of its main food range as snack-friendly options.
The GBP1.2m TV campaign tempts fans to try a fish finger sandwich as well as other products such as chicken chargrills, crispy chicken grills and quarter pounders.
The campaign will also be run through the major multiples and MD Andy Weston-Webb explained that it was seen as an opportunity to drive penetration in the dish finger category in particular.
The campaign kicks of on 2 June in the UK.
Sectors: Frozen
BLOG
UK regulator shines light on Amazon's Deliveroo investment
Amazon's move to invest in UK food-delivery business Deliveroo caught the eye when it was announced in May – but it’s also attracted the attention of the country’s competition regulator....
BLOG
Amazon tries again in UK food delivery
Perhaps today's most eye-catching corporate food story here in the UK is Amazon's decision to invest in food-delivery business Deliveroo....
Most Popular
Insights
- Covid sweetens China interest in functional candy
- Hatching new ideas – incubators, accelerators
- Plant-based meat's Asia optimism
- How Covid has shaped Brazil frozen-food market
- Covid-19 has closed digital age gap
News
- UK reveals latest figures for food exports to EU
- Kerry's talks over asset sale suspended
- Granarolo eyes M&A targets at home and abroad
- Germany changes rules on advertising food to kids
- Sweet Harvest Foods has new private-equity owner
Market research
- China In-depth PESTLE Insights
- Arla Foods amba - Strategy, SWOT and Corporate Finance Report
- Meal Kits (Prepared Meals) Market in South Korea - Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact)
- Ice Cream in the Netherlands
- Processed Snacks (Savory Snacks) Market in Egypt - Outlook to 2023: Market Size, Growth and Forecast Analytics
Get full access
