Blog: Food industry shockers

Catherine Sleep | 10 January 2005

It’s easy to think you know what trends are dominating the food industry, but sometimes a close look at the facts can put the lie to common perception. For example, I was under the impression that the hamburger was being seriously challenged by healthier menu options at fastfood joints. Wrong.

Equally, fresh food may enjoy the best reputation, but when we let our shopping baskets do the talking, fresh isn’t necessarily the food of choice.

Not a lot of people know this


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