Blog: “Fries with that?”

Catherine Sleep | 20 March 2007

There’s no shame in a hard day’s work, but few of us like to think of the way we earn a crust as a ‘McJob’. The term implies a position as a poorly paid, minimally respected, tiny cog in a huge corporate wheel.

The Oxford English Dictionary sums it up thus: "An unstimulating, low-paid job with few prospects, especially one created by the expansion of the service sector." Whatever nuance you choose, it’s no great esteem builder, especially if you’re the company from which the term derives.

So it’s no surprise that McDonald’s is on a drive to get the definition changed, with a spokesperson calling it “out of date and inaccurate”. The trouble is, the initiative only serves to draw more attention to the term, and to give the appearance of a company suffering a severe sense of humour failure.

Term ‘McJob’ insulting to workers?


BLOG

Plenty of hot air as UK politicians grill Asda, Sainsbury's over merger

UK Parliamentary select committees at their best are meant to bring light rather than generate heat but this wasn't a select committee at its best....

BLOG

Asda and Sainsbury's - deal or no deal?

The proposed merger between Asda and Sainsbury's - two of the UK's 'big four' supermarkets - is, as expected, getting people hot under the collar....

BLOG

Carrefour, Google team up as France's online grocery shake-up continues

France's largest food retailers have made a number of moves in recent quarters to try to tap into the growth of the country's online grocery market - and this week another notable venture has been ann...



Forgot your password?