Blog: Dean BestFrom Heinz to Hovis - vote for your top brands

Dean Best | 13 February 2009

What makes a good brand?

Consumer recognition? When the brand name becomes shorthand for its competitors? (Think Coca-Cola or Hoover) When, instead of merely being aware of a brand, consumers are its passionate supporters?

In the UK, the debate has been kicked off by The Marketing Society, which, to celebrate its 50th anniversary, has chosen the 50 brands – across all sectors – that it says “shone most brightly in each of the last 50 years”.

Cadbury, Hovis, Tesco and M&S all make the list – alongside the likes of Direct Line, Guinness and Google.

If you fancy a look at the list and want to place your vote, visit The Marketing Society's 50 Golden Brands page.

It'll be sure to cause some debate in your office.




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