Blog: Frozen fish hype

Catherine Sleep | 14 February 2006

Another day, another survey telling us how packaged foods aren’t as good for us as their manufacturers make out. The survey from the Australian Consumers Association focuses on frozen fish meals, and specifically on their omega-3 claims. The gist of the survey appears to be that consumers buying frozen fish ready meals might believe they are buying a product rich in omega-3 fish oils, yet in fact most frozen fish products are made using hake or hoki, white fish varieties low in essential oils.

Frankly, I would have thought most consumers, or most of those who are interested in such matters, would know by now that it’s oily fish you’ve got to look for if you’re after omega-3s, for example herring, sardine, salmon or mackerel. You read the packaging, you make your choice.

On the other hand, the survey points to packaging claims that can only be called misleading. Is it dishonest to big up the benefits of omega-3s if the product in question only contains a very small amount of it? It’s a grey area, and it points up yet again the fact, distasteful to consumer associations, that packaging is there not only to inform the consumer about a product, but also to persuade them to buy it. Putting the most positive spin possible on a product goes with the territory.

Caveat emptor

Frozen fish fail to live up to hype


HOT ISSUE

Fish farming

Fish farming is a growth industry and as global fish consumption continues to rise, putting more pressure on already depleted marine fish stocks, aquaculture is likely to play an increasingly prominen...

BLOG

US food agency hints at direction of travel with "policy roadmap"

It's light on specific details but a new "strategic policy roadmap" for 2018 from the US Food and Drug Administration should give manufacturers a sense of where the agency could be looking to act this...

BLOG

Vegan tourist tales

I sampled some of the products launched in the UK in the New Year, aimed at those seeking to eat more healthily or cut down on their meat consumption....

BLOG

"We're evolving" - flagship US lobby group insists change coming as more members quit

Hershey and Cargill are the latest US-based food majors to have decided to leave The Grocery Manufacturers Association - and the lobby group says it is looking to change to meet the "disruption" in th...



Forgot your password?