Blog: Functional chocolate blossoms

Catherine Sleep | 31 August 2006

To all you quality chocolate makers out there, allow me to illustrate what you are up against. Upmarket brand NewTree has kindly sent me a selection of its fine functional chocolate, so I duly divided up the tablets to conduct a straw poll of the 20 or so staff in the just-food office.  

The two bars we tasted were cherry-flavoured Young, a dark chocolate rich in natural antioxidants derived from red fruits and grapes, and Great Taste Award prize-winning Tranquility, a milk chocolate containing an extract of lime blossoms, in addition to lavender.

Both ticked all the boxes for me, but what did the rest of the gang think? The feedback was largely positive (it’s free chocolate, right?) but a few people expressed surprising reservations. As I expected, most people preferred the dark variety, reflecting the growing consumer predilection for dark over milk chocolate. A couple of people didn’t appreciate the lavender flavour, feeling it belonged in a massage oil or drawer liner but not a chocolate bar. Others just weren’t ready for it: “It’s just like flowers, but I wouldn't eat a flower!”

The most common reaction was that it was all very nice, but did chocolate this good really need the fancy ingredients? “If it ain't broke, don't fix it. How can you improve on the taste of chocolate in its purest form? And doesn't all chocolate release feel-good endorphins anyway?”

Philistines or prophets? You decide.


BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

just-food homepage



Forgot your password?