Blog: Dean BestFuture looks sweet for Green & Black's

Dean Best | 9 June 2009

just-food was invited to the Green & Black’s head office yesterday (9 June) to speak with the force behind the organic chocolate maker, managing director Dominic Lowe.

Much chocolate tasting later and a lengthy chat and it soon became clear why the Cadbury-owned brand has managed to establish itself in the premium sector so firmly.

Chocolate bars that are now being packaged in Poland are being sent back due to creasing on the inner foil and the careful choice of Trinitario cocoa beans for its bars will give you an idea of the attention to detail on its products.

Already building momentum in the US, Canada and Asia Pacific, Lowe said the company is now looking at targeting other markets as well as developing a number of new products. Recession? What recession?

A visit to the company's 'development' room allowed just-food the opportunity to taste a "possible" peanut cluster-style product at an initial testing stage. Talk of a popcorn-style product was also mentioned.

The downturn appears not to have hit the Green & Black's house yet and it doesn’t look likely the company will stand still long enough for it to either.

With organic sales in the UK inching up 1.7% in 2008 to over GBP2.1bn (US$3.47bn), Green & Black’s is obviously keen to push forward and NPD is clearly key.

Keep your eyes peeled on just-food's pages in the days ahead for our full-length interview with Lowe.

Michelle Russell, reporter


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