Blog: Gobbledygook

Catherine Sleep | 22 June 2006

International conferences always throw up some strange coinings as speakers strive to be memorable, and this one is no different.

One after the other, speakers are mentioning their efforts to achieve something called glocalisation. Apparently it’s the ability to deliver global marketing strategy and brand awareness at a local level. But it sounds hideous and I confidently predict it won’t catch on. Mind you, they said that about computers, didn’t they?


BLOG

Ethical Trading Initiative's suspension of Fyffes rumbles on

Fyffes' suspension from The Ethical Trading Initiative, sparked over disquiet about conditions for the produce giant's workers in Honduras, continues after the UK-based organisation said the fruit and...

BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

just-food homepage



Forgot your password?