Blog: Dean BestGorilla marketing

Dean Best | 11 September 2007

It’s been on TV screens for over a week now in the UK but I still cannot get enough of the new ad for Cadbury’s flagship chocolate Dairy Milk.

Food advertising can sometimes be a bit staid or a bit clichéd but this ad, leaving aside my journalistic impartiality for a moment, is fantastic.

For those of you who have yet to see it, take a couple of minutes to check it out.

(Why a gorilla? Why use a song by Phil Collins? It's baffling, yet works brilliantly).

Cadbury has had its problems here in the UK over the last 12 months, with the salmonella scandal rocking the reputation of the company and its products.

But this ad cannot fail to put a smile on your face and Cadbury must hope it will breathe new life into one of the country’s best-loved brands.


BLOG

General Mills trials new way of buying Haagen-Dazs

On Friday (7 September), ice-cream lovers in part of central London were able to order Häagen-Dazs on their phones - and have it delivered directly to them, wherever they were....

BLOG

just-food closed on Monday 27 August

As I type, grey skies cover south-east London, with drizzle hitting the windows - but the forecast is set fairer for tomorrow when the country has its final public holiday before Christmas Day....

BLOG

If Kraft Heinz passed on Pinnacle, it should do so with Campbell

It's almost 18 months since Unilever rebuffed Kraft Heinz and, ever since, the rumour mill has spun over where the US manufacturer could look next. It's been reported today (2 August) the ketchup make...



Forgot your password?