Blog: Dean BestGorilla marketing

Dean Best | 11 September 2007

It’s been on TV screens for over a week now in the UK but I still cannot get enough of the new ad for Cadbury’s flagship chocolate Dairy Milk.

Food advertising can sometimes be a bit staid or a bit clichéd but this ad, leaving aside my journalistic impartiality for a moment, is fantastic.

For those of you who have yet to see it, take a couple of minutes to check it out.

(Why a gorilla? Why use a song by Phil Collins? It's baffling, yet works brilliantly).

Cadbury has had its problems here in the UK over the last 12 months, with the salmonella scandal rocking the reputation of the company and its products.

But this ad cannot fail to put a smile on your face and Cadbury must hope it will breathe new life into one of the country’s best-loved brands.


BLOG

Asda and Sainsbury's - deal or no deal?

The proposed merger between Asda and Sainsbury's - two of the UK's 'big four' supermarkets - is, as expected, getting people hot under the collar....

BLOG

Carrefour, Google team up as France's online grocery shake-up continues

France's largest food retailers have made a number of moves in recent quarters to try to tap into the growth of the country's online grocery market - and this week another notable venture has been ann...



Forgot your password?