Blog: Greggs’ balancing act

Catherine Sleep | 14 March 2006

They say you can’t please all of the people all of the time, but snack and sandwich maker Greggs is having a bash. How to convince health conscious customers to come to Greggs without alienating the chain’s core pasty and pie buyers?

Managing director Sir Michael Darrington offers industry onlookers a delicately worded masterclass: “Our products are really fresh and very wholesome and that to me is healthy," he begins.

So far, so straightforward. But then comes the masterstroke. Darrington goes on to concede that he’s not averse to a sausage roll or two. "My wife occasionally complains about my waistline, but it's not that bad".

Something for everyone, and all of it acceptable. McDonald’s could take a trick out of his book.

Walking the tightrope


BLOG

Intermarche broke rules with Nutella promo, French watchdog says

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on se...

BLOG

Big Food in investor spotlight this week at CAGNY

The senior management of a number of the major food manufacturers operating in the US will be in Florida this week for a key date on investor calendars....

BLOG

Another UK meat supplier under microscope

Sunday saw another product recall involving another UK meat supplier announced by the country's food standards watchdog....



Forgot your password?