Blog: Greggs’ balancing act

Catherine Sleep | 14 March 2006

They say you can’t please all of the people all of the time, but snack and sandwich maker Greggs is having a bash. How to convince health conscious customers to come to Greggs without alienating the chain’s core pasty and pie buyers?

Managing director Sir Michael Darrington offers industry onlookers a delicately worded masterclass: “Our products are really fresh and very wholesome and that to me is healthy," he begins.

So far, so straightforward. But then comes the masterstroke. Darrington goes on to concede that he’s not averse to a sausage roll or two. "My wife occasionally complains about my waistline, but it's not that bad".

Something for everyone, and all of it acceptable. McDonald’s could take a trick out of his book.

Walking the tightrope


BLOG

just-food closed on Monday 28 May

This coming Monday (28 May) is the second of the UK's two public holidays in May and just-food will be downing tools to dodge the rain showers and - hopefully - enjoy some sunshine....

BLOG

Campbell hires from outside for key US soup role

Campbell Soup Co. has brought in an executive from outside the food industry to lead its domestic soup business, a division still central to the US giant and one still seeing sales decline....

BLOG

One in, one out at Moy Park

Interesting news crossed our desk this morning about former Greencore Group US head Chris Kirke becoming the new president of Northern Ireland-based poultry and prepared food group Moy Park....



Forgot your password?