Blog: Gutsy radish

Catherine Sleep | 14 March 2006

Out with bullet trains, teahouses and kimonos: the Japanese have a new national icon. It’s kind of low-tech too.

A humble daikon radish that pushed its way through an asphalt pavement has become a symbol of the real meaning of perseverance, a trait highly valued in more traditional Japanese circles.

The radish has become a media star, prompting a rash of copycat root vegetables, and developed into one of these seemingly random incidents that capture the public imagination in an unanticipated way. It quite puts me in mind of the Tamworth Two, a pair of pigs which escaped on their way to the abattoir in 1998 and after much public excitement were saved from becoming pork chops and allowed to live out their days in an animal sanctuary.

Salad days for root vegetables


BLOG

Another buying partnership on cards in France

Yet more news of a potential purchasing alliance between France's largest grocers....

BLOG

Food part of Nestle's investment in consumer healthcare in China

Nestle has announced the opening of two consumer healthcare in China and one of which will be supplying foods "for special medical purposes"....

BLOG

What does Gen Z want from brands? IRI presents its view

Industry watchers IRI has published the findings of two studies in the US they claim can give an insight into the shopping patterns of those aged 21 and under - Gen Z....

BLOG

The identity of the buyer of Tyson's Kettle business emerges

In February, we reported Tyson Foods had sold its Kettle business, one of a series of non-protein disposals at the US meat giant. But the company would not disclose the buyer. This week, the new owner...



Forgot your password?