Blog: Katy AskewHain Celestial highlights Earth's Best GMO-free status

Katy Askew | 2 June 2015

News that Abbott Laboratories launched a GMO-free version of its Similac infant formula caused quite a stir in the US over the past week. Not to be overlooked, Hain Celestial was quick to point out it too offers an infant formula that is GMO-free under its Earth's Best Organic brand.

Category manager Robyn Mermelstein stressed: "Our complete line of formulas has never contained genetically modified organisms and always has been certified USDA organic."

The furore around Abbott's move must be frustrating for Hain Celestial. The company has offered an infant formula that is free from GMOs – a massively hot topic in the US – for years. It has a range that, with four options, is more comprehensive than Abbott's new launch.

However, Abbott's move is the first time a mainstream (as Abbott termed it "leading") manufacturer has responded to the ground swell of opinion against GMOs. It is also worth noting Abbott's offering is not organic – highlighting once again lingering consumer confusion over the benefits of organic versus conventional foods.

While demand for organic is growing in the US market, GMO-free is a topic US consumers can get their heads around. And when it is offered by a legacy brand manufacturer, Abbott's move demonstrates the ongoing demand for – and trust in – established brands.

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