Blog: Dean BestHain Celestial's new challenge in the UK

Dean Best | 25 October 2011

Hain Celestial today (25 October) confirmed speculation that it could buy UK chilled foods firm Daniels Group by announcing a US$230m deal for the New Covent Garden soup maker.

The US company has added New Covent Garden and desserts brand Farmhouse Fare to a product line-up that includes the Linda McCartney meat-free range.

In typically confident fashion, Hain Celestial president and CEO Irwin Simon said the acquisition would create a "powerhouse" in the UK chilled and frozen food sector.

Certainly, New Covent Garden is a well-known brand of chilled soups but it has faced some tough competition and was relaunched two months ago in a bid to revitalise sales.

The likes of Tesco and Morrisons have also recently revamped their own-label chilled soup ranges and the category can be driven by promotions.

Hain Celestial, which has had an up-and-down time in the UK, could have another challenge on its hands.


BLOG

US giant Kroger is Ocado's latest partner

UK online grocer Ocado has struck another licencing deal with an international food retailer, announcing this morning (17 May) US giant Kroger will use its technology for food deliveries....

BLOG

Nestle strikes coffee tie-up with Starbucks

A year ago, Nestlé said coffee would be one of four "high-growth food and beverage categories" in which it would focus its "capital spending". Today (7 May), the Nescafé owner and world's-largest food...

BLOG

just-food closed on Monday 7 May

A quick note to say just-food is closed today, Monday 7 May, as the UK observes its early May bank holiday....



Forgot your password?